Product ownership and agile business analysis are crucial in ensuring the success of IT and software development projects. Combining these two roles creates a powerful synergy that enables organizations to create products that meet their customers' needs and exceed their expectations.
 
To be a successful product owner or agile business analyst, it is crucial to understand the needs and requirements of both the business and the customer. This book highlights a strong understanding of the industry and the market and provides strategies to communicate effectively with stakeholders and team members.
 
As a product owner, you must have a clear vision of the product and its goals. This vision should be communicated clearly to the team and regularly reviewed and updated. This book makes you understand prioritising features and requirements based on their value to the customer and the business.